Kansei engineering

Kansei engineering
= affective engineering
An approach to product design and development in which a company seeks out users' emotional and aesthetic reactions to the product and attempts to incorporate these into subsequent models. Kansei is a Japanese word meaning 'psychological feeling'. See iterative design

Big dictionary of business and management. 2014.

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  • Kansei Engineering — (Japanese: 感性工学 kansei kougaku , sense engineering) is a method for translating feelings and impressions into product parameters, invented in the 1970s by Professor Mitsuo Nagamachi (Dean of Hiroshima International University). Kansei Engineering …   Wikipedia

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  • iterative design — The practice of making continuous improvements in the design of a product on the basis of testing, expert evaluation, and consumer feedback. See also Kaizen; Kansei engineering …   Big dictionary of business and management

  • japan — japanner, n. /jeuh pan /, n., adj., v., japanned, japanning. n. 1. any of various hard, durable, black varnishes, originally from Japan, for coating wood, metal, or other surfaces. 2. work varnished and figured in the Japanese manner. 3. Japans,… …   Universalium

  • Japan — /jeuh pan /, n. 1. a constitutional monarchy on a chain of islands off the E coast of Asia: main islands, Hokkaido, Honshu, Kyushu, and Shikoku. 125,716,637; 141,529 sq. mi. (366,560 sq. km). Cap.: Tokyo. Japanese, Nihon, Nippon. 2. Sea of, the… …   Universalium

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